YouLe's company name stems from two Chinese characters “You 优” which means Excellence, and “Le乐” which means Joy. It signifies their motto: Excellence and Joy in Mandarin learning.
Their programme can be broken into 3 parts and begins with the sourcing of excellent Chinese picture-books. These books have to fulfil their stringent criteria of having age-appropriate words, an interesting storyline, added value such as teaching of morals and life-skills, and captivating illustrations.
Their top recommended mandarin books are listed in their bookstore and also available for browsing at their centre. The children’s learning journey continues with their unique mandarin enrichment classes. Breaking the mould of traditional Chinese teaching, lessons are centred around story-telling through dialogic reading, music and dance, role-playing and hands-on activities. In the process, emergent literacy learning takes place. Importantlyl, their goal is to ignite the children’s interests so that they will be motivated to continue reading and learning after lessons.
The last and perhaps most critical aspect of their programme are the take-home activities. They provide weekly activities for the children and guide parents on how to help their children in reinforcing what was been learnt. In order to be proficient, language learning cannot be a once-a-week activity and they encourage all parents to read to their children daily.